About
With over 60 years of experience in performance management and disaster recovery, the Tape Guys specialize in running an innovative and branded tape manufacturing business.
Challenge
As their business expanded online, the Tape Guys faced challenges in developing their Google Ads Go-Live Strategy. The team found it difficult to drive substantial and consistent traffic to their site, thus affecting conversions and return on ad spend.
Solution
The NetElixir team leveraged our proprietary marketing platform, LXRGuide, and utilized over 20 years of marketing experience to pinpoint three key areas of opportunity: audience targeting, keyword planning, and a consolidated conversion-based campaign structure. These strategies along with cross team collaboration lead to increased growth and expanded reach.
Results
246%
YoY Growth in Orders
193%
YoY Growth in Revenue
8x
Increase in Total Impressions YoY
“Over 2 years ago, I was introduced to NetElixir and LXRGuide by UPS. I had an excellent demonstration, and decided to go with their program.
It has proven to be one of my best decisions. I appreciate all the support I’ve received from their team, and this has become a very profitable relationship. I highly recommend their services.”
– Geary Morris, President, Tape Guys LLC